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 | | CUSTOMERS TRANSFORM KRONOSPAN WEBSITE | | | Kronospan Ltd | | 18/01/2007 | | | Kronospan has refined its website in response to customer views. After listening to customers and reviewing site traffic and statistics, Kronospan evolved its existing website in line with requests, so it is now able to offer more information on products, technical data, industry advances and events as well as handling online requests for brochures and samples.
The refined website now includes a brand new technical area incorporating the latest information on chipboard, laminates, flooring, MDF and worktops. Also new is the media area which displays images used in recent advertisement campaigns and the news section containing the latest national and community press releases.
The brochure download and sample ordering sections have been revamped, saving time as both are available at the click of a button. The Matchline search service has also been updated with a complete listing now available. Matchline is the service offered by Kronospan, which matches a product's colour and design with a comprehensive selection of ancillary products. These products include doors, vinyl, paper foils, melamine edging tape, PVC edging tape and mouldings.
Other new sections have also been constructed; for the first time all of Kronospan's products can be found on the website - grouped into easy-to-follow sections. Plus, technological advances within the industry are detailed where up to date information can be found, for example, developments with sound absorption systems or anti-static technology within the flooring sector.
Other information from the 'former' site has been retained and updated; Kronospan's environmental credentials and policies can still be found and all the contact details are still readily available. Kronospan has also retained the roomshot images, showing the furniture and flooring in situ, but updated the photography to incorporate the new designs and decors.
Marketing assistant, Emily Thomas, explains how the new website was created: 'The new site was designed following consultation with our customers. We spoke to people and asked them what information they would find useful from us. We also wanted to know what people thought made a good website in general, what they found easy to use and aesthetically pleasing. We took all of this feedback and used it to create the new site. The initial feedback has been positive, but the hard work continues to ensure all the information is as fresh and up-to-date as possible.'
Kronospan is the UK's leading manufacturer of high-quality wood-based panels and associated products, supplied to customers nationwide in the furniture, construction, distribution and DIY industries. From its production facility in Chirk, North Wales, Kronospan provides a full range of products from the raw state, such as chipboard or MDF, right through to completed laminated flooring and worktops. | |
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