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 | | IDEAL STANDARD PREVIEWS ‘SUPER NORMAL’ BATHROOM COLLECTION BY DESIGNER JASPER MORRISON | | | Ideal Standard | | 21/09/2006 | | | Showcases Collection's Stylish Simplicity at 100% Design Exhibition that uses a special hinge system to lower the seat and lid slowly and reduce 'seat-slamming'. Additionally, there is an extensive range of ceramics including pedestal, hand-rinse and vessel basins, three baths, accessories, matching furniture and a urinal. The design appeals not only to a wide range of homeowners, but also to commercial establishments and applications such as hotels.
HULL, UNITED KINGDOM - Ideal Standard, a leading provider of innovative, design-driven bathroom and kitchen solutions, is previewing its new designer collection by JASPER MORRISON this week at the 100% Design exhibition in London. This fully integrated range of fittings, sanitary-ware and furniture features a simple but stylish design that delivers a beautiful and functional bathroom to the mass market.
The JASPER MORRISON collection continues Ideal Standard's commitment to provide 'Total Bathrooms' whereby consistent and coordinated design style is applied to all features, fittings and furniture. Each and every element holds a distinct reminder of the design - from the shape of the bath and the taps to the washbasin and furniture.
Created by leading British designer Jasper Morrison, who describes the design as 'Super Normal', the collection represents what Morrison feels is an antidote to the 'over-design' of so many of today's consumer goods. Says Morrison, 'Super Normal tries to concentrate on the essential purpose of a product, ensuring that it works with every day environments.'
The contemporary JASPER MORRISON collection has a straightforward design with a signature soft square shape and oval interior echoed throughout each piece. Its uniqueness lies in shapes that are naturally suited to their purpose. Marked by understated design with functionality, the collection offers a total bathroom solution including WCs with close coupled, back-to-wall and wall-hung suites, which all have a soft-closing seat option
The range of beautifully crafted bathroom furniture offers outstanding quality with a 22mm thickness. This depth, which is substantially greater than the norm of 18mm, gives the range a 'chunky' feel. The Oak wood grain runs in the same direction on both the doors and the cabinets, emphasising attention to detail that resonates throughout the whole collection and adding to the natural wood effect. The units have integrated chrome handles and white solid surface countertops.
The Ideal Standard JASPER MORRISON range has a comprehensive collection of innovative fittings. This includes one-hole basin and bath mixers, bath/shower mixers, a built-in thermostatic shower valve, as well as a co-ordinating shower kit.
The signature Ideal Standard JASPER MORRISON bath follows the soft square design Morrison has reflected throughout the entire collection by using a one-piece panel. The same curve seamlessly follows the shape of the bath eliminating the need for a separate end panel.
Brian Grey, Ideal Standard UK's Marketing Manager, comments; 'Jasper perfectly captures Ideal Standard's ethos for straightforward, beautiful yet functional design. This stylish simplicity is key to the success of this range.'
The Ideal Standard JASPER MORRISON collection now being previewed at this year's 100% Design will be available in the Spring of 2007. | |
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Baths , Showers , Brassware , WCs , Residential Accessories , Sinks , Tiles & Tiling , Commercial Accessories , Modular Systems , Units , Appliances , Compact , Industrial , Commericial , Residential , Worktops , Offices , Retail , Other , Hotels , Restaurants , Other
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