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 | | MIGHTON GETS A SLICE OF AMERICAN PIE | | | Mighton Products | | 19/12/2006 | | |
Mighton Products, the premium sash window hardware specialist, has opened a US office in Orlando, Florida. Business Development Director, David Warr is in charge of American sales and market development: 'Mighton can offer quality products and systems never before seen in the USA. The market to date hasn't had a real innovator.'
The aim of an overseas presence for Mighton is to grow awareness of its innovative products like Powersash, the world's first fully integrated powered sash window mechanism, and Fenestrator, a manually operated system that allows even the heaviest sliding sash window - timber or PVC-U - to be opened easily. Mike Derham, Managing Director of Mighton, explains the expansion: 'Mighton's innovative products are well received in a market that's always looking for advancement. Our research and development will continue for the UK market but it's just as relevant to the US market. I think America is ready for us!'
Sliding sashes, known as `double hung windows' over there, are the windows of choice in the States with sashes making up 30-40% of all replacement windows.
Mike Derham continues: 'The US remodelling and restoration market offers real potential. With housing stock at a mean age of about 34 years, many homes are ripe for window replacement, helped by a new tax incentive that encourages window buying.'
As well as new lines, David Warr will promote Mighton's generic hardware to the 3-4 million commercial home renovators looking for quality sash window accessories and architectural ironmongery. 'One of the key drivers in the US for 2006 is premium products. Many more American homeowners expect a practical, aesthetically pleasing and upmarket look for replacement windows.
'I'm really pleased to be representing Mighton' says David Warr, who has been supporting British businesses in the US since 1999 (see below). 'I believe we can create a new and serious market leader contender to compete with existing suppliers.'
David Warr MIEx.LAE
Following an international career in the aviation industry, culminating in a senior management position, David returned from work in the USA, Brunei, Singapore and Abu Dhabi, to Britain in 1987. After gaining various academic qualifications Dip in Export Marketing Management he provided export consultancy for local government which led to the development of a multi-disciplined consultancy practice in 1993, where he was Chief Executive. In 1997 this company formed an alliance group, Euro-Link Partnership UK Ltd. In 1999 David moved his business to Florida to continue business and market development projects for US and European companies. His work there included support for small and medium-sized companies as part of UK Government Business Link and Enterprise Florida initiatives.
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