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 | | FLOORS-2-GO GO FOR KURAWOOD | | | Floors-2-Go | | 23/07/2008 | | | Kurawood has secured a major supply contract with leading flooring retailer Floors-2-Go Limited. The company will supply Floors-2-Go with flooring made from its Vecowood, modified timber produced through a unique process which transforms fast-growing FSC plantation timber into solid wood with the attributes of hardwood. It will be the first modified timber flooring for retail sale and will be sold under the Kura brand.
Floors-2-Go will initially stock two colours, Moroccan Tan and Brazilia Dark, in each of its 135 stores in the UK, with a third colour choice to be added to the range at the end of the summer. Initial orders have been confirmed.
For Kevin Fraser, sales and marketing director of Kurawood plc, the contract represents a major breakthrough for modified timber. He says: “Floors-2-Go is leading the way by offering consumers a product which uses a regenerating resource and natural processes to create an alternative to dwindling tropical hardwoods. Consumers are increasingly aware of environmental issues when they are buying products for their homes. With Kura flooring they can choose a beautiful and durable product without worrying about its provenance.”
Carl Harris, senior buyer at Floors-2-Go, sees great potential for the new line. He says: “We are delighted to welcome Kurawood as one of our suppliers. Kura solid wood flooring has all the qualities that we expect of hardwood flooring but the product comes from a fast-growing, totally sustainable resource. We are confident that this innovative new product will attract high levels of consumer interest and sales.”
Shown at this year’s ECOBUILD, Vecowood was launched into the UK in 2007. In the Veco process, a non-toxic, water-based and water-thin formulation consisting of a natural vegetable oil and resin with other modifiers and polymerising agents is impregnated into fast-growing Radiata (NZ) Pine. This forms a rigid, insoluble polymer within the wood cells. With no specialised machinery required, the impregnation process is carried out in simply modified tanks. The impregnated timber is then kiln dried to cure the formulation and produce a strong, hard, stable, machinable and odourless wood. | |
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