|
| | | | |
|
 | | MORRISONS SET STORE BY SIGN 2000 | | | Morrisons | | 03/07/2008 | | | With more than 370 stores throughout the UK employing over 114,000 staff and with in excess of 9 million shoppers every week, William Morrisons is the fourth largest supermarket group in the UK.
This pioneering retailer has recently taken a fresh look at its stores’ layout and design resulting in a move to replace all external and internal signs with a new design incorporating Morrisons’ new corporate identity.
Styles&Wood, the UK's leading provider of property services for major retailers, was appointed by Morrisons to project manage the entire changeover, part of which involved appointing specialist sign manufacturing and installation companies.
Following a competitive tender and interview process Sign 2000 of Paddock Wood in Kent was one of a handful of specialists awarded the contract.
Simon Brierley, Account director at Styles&Wood, commented, “We were looking for someone who had relevant experience of this type of work, who could satisfy us as to their health and safety record and who could demonstrate a sound and stable commercial background.”
The project involves both Morrisons’ core stores – purpose built to their own specification – and conversions – rebranding former Safeway stores into Morrisons.
The task was to manufacture, supply and fit a vast range of different Bulkhead signs identifying generic product groups – e.g. Butchery, Bakery etc., together with detailed category signs for the aisles – ‘cooked meats’, ‘chicken’, ‘bacon’, ‘lamb’ and so on to guide customers directly where they wished to go. These signs are produced using light-weight materials such as Foamex with applied vinyl lettering.
The use of timber back boards and specialist woven wicker panels complete with high quality painted timber letters ensures a clean and sharp image throughout the stores.
While this type of project is well within Sign 2000’s technical capabilities, logistically it is a challenging task. With 2/3 stores being worked upon each week at the height of the exercise and with the fast changing nature of the retail grocery business Sign 2000 had to be fleet of foot and pay close attention to detail in order to achiever the client’s objectives.
The installations take place out of hours in the evening between Sunday and Thursday nights. With the contract scheduled to be complete by August 2008, feedback on the new signage has already been good according to Simon Brierley. | |
|
| | | View similar articles: | | |
| | | |
|
 | People who viewed this article were also interested in |  | |  |
|