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 | | DUNLOP ADHESIVES LAUNCHES NEW INCENTIVE FOR MERCHANTS | | | Dunlop Adhesives | | 20/06/2008 | | | Leading tile adhesives manufacturer announces additional bonus for stockists promoting the ‘Sporting Year’.
Launched at the start of 2008, Dunlop Adhesives’ Sporting Year promotion has already proved highly effective in helping merchants across the UK to drive sales. However, not content for this increase in business to be the only incentive, Dunlop Adhesives has revealed an additional bonus for stockists who actively push the campaign. It has announced that the merchant who generates the most overall entries for the year long competition will also be rewarded with £250 in sporting goods vouchers for distribution amongst staff.
Debi Bailey, Senior Product Manager at Dunlop Adhesives explains: “At Dunlop Adhesives, we pride ourselves on working in partnership with our stockists. As such, we wanted them to share in the rewards of the Sporting Year campaign. We also recognise that the people at the ‘sharp end’ are instrumental in the promotion’s success and we value their input and contribution. The vouchers are just our way of saying ‘thank you’.”
Capitalising on the strong association between the Dunlop brand and sport, the Sporting Year is a free prize drawer which offers entrants the chance to win tickets to a different high profile sporting event each quarter. In March, a tile fixer from Northumberland won tickets to see the John Smith’s Grand National at Aintree, whilst currently the prize up for grabs is the opportunity to see England take on South Africa in the 1st npower test at Lords.
Debi Bailey adds: “Since its introduction, the Sporting Year has gone from strength to strength, gaining momentum with each quarterly giveaway. After the cricket, comes arguably the biggest prize of all – a trip to see the Italian Grand Prix in Monza with flights from Heathrow, entrance to the racetrack and 3 nights’ accommodation in the city of Como all thrown in.
“Thanks to the quality of the prizes as well as supporting advertising, POS and merchandising, the Sporting Year has been well received. However we want to encourage even greater participation. The more people that get involved, the higher the campaign’s profile becomes and the bigger the benefits will be for everyone – merchants included.” | |
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