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 | | IMPERIAL BATHROOMS UNVEILS DRAMATIC NEW WEB SITE | | | Imperial Bathrooms | | 10/06/2008 | | | The accelerated growth that leading British bathroom manufacturer, Imperial Bathrooms, continues to enjoy, combined with the launch of an extended product portfolio, has prompted exciting improvements to the company’s popular web site.
Logging on to Imperial Bathrooms website now takes visitors on a voyage of discovery that begins with a dramatic visual introduction to the company’s philosophy and the stringent quality and standards of craftsmanship that epitomise Imperial.
Thereafter, an animated interactive web experience unfolds, with a host of tools and features that serve to improve the usability and accessibility of information now vital for the phenomenal consumer interest that this site continues to attract.
A new home page uses eye-catching colour panels to present the latest products, together with a virtual copy of the company’s new 2008 Design Guide. This may also be downloaded in pdf format in its entirety, or page-by-page.
A visually striking and user-friendly navigation bar not only enables the selection of bathroom products by categories encompassing ceramics, showers, stone & marble and furniture, it facilitates the co-ordination of Imperial’s growing portfolio of complementary products that includes tiles, brassware, mirrors and lighting.
To further help visitors create their dream bathroom, the site now boasts a new ‘wish list’ feature. As well as enabling them to bring together their Imperial ideas, visitors can present this list to their chosen retailer.
A new Press centre has also been designed to meet the growing demands of the press and freelance journalists. Boasting a library of current press release material, it also enables Editors to download all images featured in the latest Design Guide. The site also boasts a new online Technical section.
Comments Imperial Bathrooms’ Sales Director, John Gill: “The dramatic improvements that we have made to our web site not only increases the functionality and friendliness for consumer traffic, it meets the needs of retailers, interior designers, housebuilders and specifiers.”
As the company’s global operations continue to expand, the Export and Dealer section continues to be extremely popular with retailers and stockists, both at home and overseas. | |
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