|
| | | | |
|
 | | SPEEDY HIRE WINS NATIONAL MARKETING AWARD | | | Speedy Hire | | 15/11/2007 | | | Newton le Willows-based Speedy Hire has won The EIM Marketing Strategy of the Year Award at this year’s National Business Awards, sponsored by Orange. It scooped the prestigious title at a glittering ceremony tonight, hosted by Sir Trevor McDonald in front of 1,200 business leaders, VIPs and press at London’s Grosvenor House Hotel.
Speedy Hire is the leading provider of tool and equipment hire services in the UK. The company currently supplies to contractors, builders, industry and the public sector from over 500 depots throughout the UK and Ireland. Divisions within Speedy include training, tools, portable accommodation, lifting, surveying, pumping and power generation equipment.
Martin Webley, managing director of Experian’s Integrated Marketing division, commented: “The EIM Marketing Strategy of Year Award recognises marketing excellence and Speedy Hire’s strategy highlights how marketing can successfully get serious messages across to improve health and safety. Speedy Hire’s award is richly deserved and it stood out to all of us as a flagship example of imaginative and results orientated marketing at its very best.”
Speedy Hire’s marketing strategy was to better align itself to its customer base and supply chain. Operating in a rapidly commoditising market, it set its stall out as the number one hire company for health & safety. Its ‘Safety from the Ground Up’ strategy was borne from not just the need to create long term competitive advantage, but also from the findings of independent research it commissioned. Undertaken to ascertain the awareness levels of new regulations at the equipment user level, its results made startling reading with only 33 per cent of operatives reporting any awareness.
Now in its third year and primarily targeted at construction workers, it aims to increase the awareness of risk and promote safer practice when working. It has focused on a variety of issues, including dust control, Hand Arm Vibration Syndrome and the dangers of working at height. This integrated campaign which makes clever use of communication packs, training and road shows, has gone a step further as its innovative ‘Tool Box Talks’ has reached those with literacy problems as too the growing number of foreign workers whose first language is not English. A resounding success, it has grown market share to an impressive 27 per cent; doubling it in less than five years.
The National Business Awards recognises and rewards excellence, innovation and success. Uniquely open to organisations of all sizes and from any industry sector – public or private – the best of British businesses are able to showcase their achievements and benchmark their successes against firms and bodies of all types. | |
|
| | | View similar articles: | | |
| | | |
|
 | People who viewed this article were also interested in |  | |  |
|
| Other articles from Speedy Hire | | | |
|